
Founder & CEO
AdviceLine — The Expert App.
Matthew Adams is a senior financial services and payments leader with more than a decade of experience across banking and other highly regulated industries. His career has been built around helping businesses solve complex problems, strengthening financial operations, managing risk, and building trusted relationships with business leaders and executives.
Throughout his career, Matthew saw firsthand how valuable the right expertise can be—and how difficult it can be to access the right person when that expertise is actually needed.
That insight became part of the foundation for AdviceLine.
Matthew created AdviceLine around a simple idea: access to expertise should not depend on who you know.
AdviceLine gives professionals, entrepreneurs, creators, coaches, executives, and other experienced individuals a platform to make their knowledge accessible through direct 1-on-1 conversations. At the same time, it gives people seeking guidance a more direct way to connect with individuals who have relevant real-world experience.
His vision extends beyond individual consultations. Matthew sees AdviceLine becoming a global infrastructure for expertise—a place where individuals can expand their professional networks, build their brands, monetize their experience, and where organizations can create their own marketplaces around the knowledge within their networks.
For Organizations
AdviceLine was also built for organizations that want to turn the expertise inside their walls into real client value. Firms, agencies, associations, and enterprises can establish a verified presence on the platform, onboard their team of experts under one brand, and offer 1-on-1 consultations directly to their customers, members, or partners.
Organizations control their pricing, their roster, their availability, and their brand experience—while AdviceLine handles scheduling, payments, and secure video and voice sessions. It gives businesses a new B2B channel to strengthen customer relationships, unlock a new revenue line, and put their subject-matter experts in front of the people who need them most.
Matthew’s vision is that every organization with specialized knowledge can operate its own expert marketplace on AdviceLine—from boutique consultancies and creator collectives to financial-services firms, healthcare networks, and enterprise professional-services teams.
The Vision
That is what AdviceLine was built to do.
Matthew Adams
Founder & CEO
AdviceLine — The Expert App.